Blog

Join us in celebrating Rilakkuma's 20th birthday! Discover the latest events, merchandise, and adventures of Japan's beloved relaxed bear, and explore the joy and cuteness that Rilakkuma has brought into our lives over the past two decades.

Immerse yourself in the enchanting world of sakura with our guide to the best cherry blossom spots across Japan! Discover kawaii-themed experiences in Tokyo, Kyoto, Osaka, and Hiroshima, and indulge in sakura-themed treats for the ultimate floral adventure.

In the land of the rising sun, cuteness reigns supreme, and nowhere is this more evident than in Japan's delightful array of kawaii mascots. These lovable characters aren't just symbols; they're true ambassadors of charm, spreading joy and warmth wherever they go. Let's embark on a whimsical journey across various cities in Japan to uncover some of these adorable representatives!

If you're on the hunt for a uniquely cute and whimsical café experience, Tokyo is your ultimate destination to satiate your kawaii cravings. The Japanese capital is teeming with imaginative theme cafes, each offering its own enchanting universe. Here's a roundup of 7 unmissable kawaii-themed cafes that will transport you to a world of sweetness and creativity.