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Celebrate Halloween in Japan: Costumes, Treats & Kawaii!

From classic characters like Hello Kitty to new fan favorites, let’s explore the latest rankings and meet some of the most beloved kawaii stars.

Explore the Kawaii World of Pokémon in Japan

The Magic of Tanabata: Japan’s Starry Kawaii Festival

The Kawaii Art of Japanese Bento Boxes: Adorable and Delicious Lunch Ideas

Let's explore the magical world of Chiikawa and discover what makes it so special!