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Magical girls and adorable animal companions have been a hallmark of kawaii culture for decades. Together, they create an irresistible combination of magic and cuteness, bringing warmth and joy to our screens and collections.

In Japan, the start of a new year is a time for fresh beginnings, setting intentions, and, of course, embracing traditions that bring good luck. But what if we told you that luck can be kawaii too? From adorable daruma dolls to pastel-colored maneki-neko, Japan’s lucky symbols have been reimagined with a cute twist, adding charm to the age-old practices. Let’s dive into how these symbols of fortune inspire joy and kawaii vibes!

 

It’s Halloween season in Japan, and you know what that means: time to get cute, creative, and totally spooky! In Japan, Halloween is a unique blend of adorable and spooky, with costumes that lean heavily into kawaii style. Rather than aiming to scare, many people choose fun, colorful costumes inspired by anime and cute characters. Let’s dive into some of the most popular kawaii costumes you’ll see around Japan this Halloween season!

Dive into the world of Retro Kawaii with iconic 90s characters!

Celebrate Halloween in Japan: Costumes, Treats & Kawaii!