Blog

Dive into the enchanting world of Tamagotchi! Explore the latest releases like Tamagotchi On, Smart, and Pix, along with exciting collaborations. Experience the joy of caring for your own kawaii digital pet all over again.

Dive into the adorable trend of kawaii blind boxes with popular brands like Pop Mart, Sanrio, Re-ment, and Finding Unicorn. Discover the joy of unboxing these charming collectibles and join the fun in the world of kawaii surprises!

Join the fun at Tokyo Disneyland and DisneySea as we celebrate the 40th anniversary with dazzling parades, exclusive merchandise, and adorable characters like Duffy and Friends. Discover the magic and kawaii charm of Japan's

Join us in celebrating Rilakkuma's 20th birthday! Discover the latest events, merchandise, and adventures of Japan's beloved relaxed bear, and explore the joy and cuteness that Rilakkuma has brought into our lives over the past two decades.

Immerse yourself in the enchanting world of sakura with our guide to the best cherry blossom spots across Japan! Discover kawaii-themed experiences in Tokyo, Kyoto, Osaka, and Hiroshima, and indulge in sakura-themed treats for the ultimate floral adventure.

In the land of the rising sun, cuteness reigns supreme, and nowhere is this more evident than in Japan's delightful array of kawaii mascots. These lovable characters aren't just symbols; they're true ambassadors of charm, spreading joy and warmth wherever they go. Let's embark on a whimsical journey across various cities in Japan to uncover some of these adorable representatives!