Discover the Top 6 Kawaii Costumes for Halloween!

With anime being a massive part of Japanese culture, it’s no surprise that anime character costumes are among the most popular choices. People dress up as classic characters from popular shows like Demon Slayer, Spy x Family and Jujutsu Kaisen. The detail in these costumes is amazing, and for a kawaii touch, some people even add pastel or sparkly accessories to make their characters extra adorable.

Halloween wouldn’t be complete without some Sanrio favorites like Hello Kitty, My Melody, and Kuromi! Many people in Japan choose these classic Sanrio characters for a super kawaii Halloween look. Costumes range from full-on character outfits to subtle outfits featuring themed hoodies, pastel dresses, or hair accessories. Kuromi, with her punky-cute look, is especially popular for Halloween since she brings a bit of attitude to the kawaii aesthetic!

One of Japan’s all-time favorite characters, Sailor Moon is a top pick for Halloween! Fans love dressing up as Usagi (Sailor Moon) or any of her Sailor Scout friends, creating a sparkly team of magical girls. The costume combines bright colors, shimmering accessories, and the classic sailor suit—perfect for any Halloween gathering. If you’re looking to add a kawaii twist, consider pastel or glittery versions of the costume or accessorize with props like Luna and Artemis plushies for the ultimate magical girl vibe!

Pokémon fans can rejoice because Pokémon-themed costumes are a popular pick! You’ll see Pikachu, Eevee, and even Snorlax costumes in Japan’s Halloween celebrations. Many people dress as Pokémon trainers, too, complete with hats, backpacks, and plush Poké Balls. Some take it a step further by pairing up—one person as the trainer, the other as their favorite Pokémon! This costume choice is especially fun for friends or couples and is perfect for a kawaii, playful Halloween.

Animal costumes are a classic for kawaii lovers! Cute cats, bunnies, and pandas are always popular choices. Imagine a pastel-colored onesie with little ears and a matching tail—so cute, right? This year, you might spot costumes inspired by the popular Chiikawa characters (tiny animals with big round eyes and chubby cheeks) or fluffy Shiba Inu. These costumes are not only kawaii but also super cozy, making them ideal for walking around Japan’s lively Halloween events.

Studio Ghibli characters make for amazing Halloween costumes, especially since they’re beloved by so many people in Japan. You’ll often see Totoro, Kiki from Kiki’s Delivery Service, and the soot sprites from Spirited Away. These characters are both nostalgic and kawaii, and the costumes range from detailed re-creations to simpler, playful outfits. Plus, a Kiki costume with a black dress and a little red bow is easy and comfortable for Halloween festivities.